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Quinn Consulting

Driving Apps Forward, Lifting Brands Higher

As an app marketer you have quite the tool belt, taking your brand, demand generation, customer insights and customer data tracking abilities into your every day craftsmanship of the product marketing strategy. And let's not forget one of the most critical tools on that belt: App Store Optimization. ASO is the holy grail of app acquisition marketing, and can play as a key factor to drive share of voice in a competitive market. Track-ability starts here, which gives you the ability to be proactive for re-engagement preventing more dormant users in the lifecycle.

First Impressions

Mobile App Design

Calorie Count

Optimize Organically

If you're new to marketing an app, don't underestimate the power of your CRM and online channels when developing your go-to-market strategy. Utilizing key placements on site for app-exclusive promotions, banners in email for targeted and personalized reminders, along with a crafty and compelling social media content strategy can be the game-changer you need to put your app on the map of acquisition. Drive acqusiiton with retention in mind using email, in-app and push notification personalized nudges.

Online apparel store

Amplify your Growth

When we think of bidding on a conversion in our demand generation channels, we are bidding against a value that should in turn drive a positive return on ad spend for our business. Bid on app the same way with key metrics like Customer Lifetime Value (CLV) and cost per install in mind. Performance marketing plays a critical part in not only acqusition, but in reaching unengaged CRM audiences in new and tactful ways.

Transform Your Strategy with Tailored Workshops

Get direct access to expert-led workshops, personalized to the needs of your app. Whether you're looking for growth strategies, engagement optimization, or performance tracking, I offer workshops that integrate seamlessly with my consulting services.

Browse my workshop offerings and find the perfect fit for your team’s goals.

Workshop 1: Define Your Growth Strategy and Roadmap

Set clear goals and map out a sustainable, repeatable growth plan tailored to your app’s needs. Align your efforts with both acquisition and retention goals.

Clarify strategic priorities and channel investments for early-stage or pivoting teams.
Identify growth levers across the funnel with a focus on measurable outcomes.

🔹 Recommended Tier: Essential Strategy Support
🛠 Also available as On-Demand Workshop

See a Complete List of Workshops

Workshop 2: Align Your Teams and Integrate Your Growth Stack

Streamline collaboration between product, marketing, engineering, and analytics. Integrate the right tools and processes for scalable growth that aligns with your objectives.

Map roles and responsibilities across teams for clear execution.
Recommend tools (MMPs, CDPs, CRM) and workflows to enable faster insights.

🔹 Recommended Tier: Scalable Marketing Execution
🛠 Also available as On-Demand Workshop

See a Complete List of Workshops

Workshop 3: Optimize In-App Engagement and Onboarding

Boost user retention by optimizing push notifications, onboarding flows, and personalized in-app messaging, creating a seamless experience that drives long-term engagement.

Audit current onboarding flows and suggest optimizations for user retention.
Design first-session triggers and messaging that reduce drop-off.

🔹 Recommended Tier: Scalable Marketing Execution
🛠 Also available as On-Demand Workshop

See a Complete List of Workshops

Workshop 4: Build Lifecycle Marketing That Drives Retention

Develop CRM strategies for activation, engagement, and re-engagement. Map user journeys and automate flows to keep your users active and loyal over time.

Create lifecycle maps and engagement milestones tailored to app use cases.
Develop segmented push/email strategies to increase long-term value.

🔹 Recommended Tier: Scalable Marketing Execution
🛠 Also available as On-Demand Workshop

See a Complete List of Workshops

Workshop 5: Media Mix Optimization

Maximize app installs and retargeting efforts with personalized campaigns across key channels. Focus on long-term ROI and measure success with retention and CLV metrics.

Identify winning creative and campaign strategies across paid media platforms.
Align paid media with in-app behavior and post-install conversion goals.

🔹 Recommended Tier: Strategic Leadership & Scaling
🛠 Also available as On-Demand Workshop

See a Complete List of Workshops

Workshop 6: Establish Clear Performance Metrics for Sustainable Growth

Create data-driven dashboards to track app performance, turning insights into actionable growth goals. Stay on track with clear KPIs and long-term business objectives.

Develop cross-functional KPI frameworks to evaluate acquisition and retention.
Build reporting structures that support monthly/quarterly goal tracking.

🔹 Recommended Tier: Strategic Leadership & Scaling
🛠 Also available as On-Demand Workshop

See a Complete List of Workshops

Drive App Adoption

Define your strategy with key targeting solutions that drive download, ROAS and CLV efficiencies through Meta, Google, CRM, Site and more. Keep in mind that tracking attribution, CRM integrations and deep linking solutions start here.

Push Notification Opt-Ins

Amplify your app user value by >30% through increasing app push adoption with customized app user preferences. Track opt-ins through optimized event data share and retargeting for non-adopters. Optimize and personalize communication with app users through advanced targeting.

Grow Active Customers

Retarget and reactivate customers with key value propositions driving engagement and conversion with ROI in mind. Drive integrations with key CRM providers to follow your campaigns' every move.

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