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Integrated Growth Approach

We connect every stage of the app journey, ensuring acquisition efforts translate into long-term loyalty.

Acquisition

Drive downloads through paid media, organic optimization, and go-to-market strategy.

Acquisition

Engagement

Build personalized CRM journeys, push campaigns, and in-app messaging that keep users active.

Engagement

Retention

Reduce churn with tailored lifecycle marketing and seamless reactivation strategies.

Retention

Loyalty

Strengthen customer relationships and grow CLV through continuous optimization and value-driven experiences.

Loyalty

Smarter Strategies, Lasting Growth

Explore how our tailored services turn downloads into loyal customers and short-term wins into long-term success.

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Optimize Organically

Leverage your CRM and owned channels to drive acquisition while building retention from the start.

Site placements for app-exclusive promotions

Personalized email banners and reminders

Social strategies that amplify visibility

In-app and push nudges that encourage engagement

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Strengthen First Impressions

Stand out in a competitive market with App Store Optimization that improves visibility and user acquisition.

App Store Optimization (ASO) to boost installs

Positioning that enhances brand perception

Tracking frameworks for ongoing measurement

Proactive re-engagement to reduce dormant users

Ongoing creative and listing tests (icons, screenshots, copy)

Web-to-app flows (smart banners, deferred links)

Amplify Your Growth

Turn paid acquisition into a sustainable growth engine by optimizing spend for ROI.

Campaigns built around CLV and cost per install

Performance marketing that fuels both acquisition and retention

Smart reactivation of unengaged CRM audiences

Media mix strategies that scale efficiently

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Foundation

Apps development icon.

Data & Measurement Foundation

  • One event language: unified event taxonomy across app and web

  • Clear attribution rules and a map of key metrics

  • Decision-ready dashboards as the single source of truth

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Tech & Integrations

  • Light, reliable platform integrations (tracking libraries, tags, routing)

  • Deep linking and clean hand-offs between channels

  • Consent and privacy set up correctly from day one

  • Clean partner mappings to avoid duplicate signals

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Experimentation & Incrementality

  • Always-on split-testing with clear decision rules

  • Holdout and lift tests to prove true impact

  • A living learning agenda tied to business goals

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Onboarding & Activation

  • First-session and paywall experiments to shorten time-to-value

  • Milestones for “first action” and friction removal

  • Drop-off analysis with targeted fixes

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Monetization & Offers

  • Pricing, trials, bundles, and promotional calendars

  • Offer testing tied to payback period and profitability

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Lifecycle Ops & Automation

  • Personalized triggered journeys (push, email, in-product) with smart suppression to reduce user fatigue and encourage repeat

  • Audience rules and QA playbooks to prevent fatigue

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Forecasting & Planning

  • Cohort-based forecasting and lifetime value modeling

  • Budget pacing and scenario planning aligned to seasonality

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Governance & Enablement

  • Change logs for schemas and campaigns

  • Data-quality alerts and lightweight training so the stack stays healthy

Our Packages

Choose the level of support that fits your needs.

Media mix optimization, advanced analytics, ongoing consulting, and workshops

Lifecycle marketing, CRM, and push strategy, paid acquisition support

Growth roadmap, go-to-market guidance, App Store Optimization basics

Apps ready to expand and strengthen engagement

Established apps aiming for long-term impact

Apps starting out or redefining their plan

Strategic Leadership

Scalable Execution

Essential Strategy

What’s Included

Best For

Packages

Tailored Workshops for App Growth

Expert-led sessions designed to align teams, strengthen engagement, and turn insights into sustainable growth.

Mackenzie Quinn Founder and Consultant

Available as On-Demand Workshop

Define Your Growth Strategy and Roadmap

contact for pricing

Set clear goals and map out a sustainable, repeatable growth plan tailored to your app’s needs. Align your efforts with both acquisition and retention goals.

Clarify strategic priorities and channel investments for early-stage or pivoting teams.

Identify growth levers across the funnel with a focus on measurable outcomes.

Essential Strategy Support

Sand Dune
Mackenzie Quinn Founder and Consultant

Available as On-Demand Workshop

Align Your Teams and Integrate Your Growth Stack

contact for pricing

Streamline collaboration between product, marketing, engineering, and analytics. Integrate the right tools and processes for scalable growth that aligns with your objectives.

Map roles and responsibilities across teams for clear execution.

Recommend tools (MMPs, CDPs, CRM) and workflows to enable faster insights.

Scalable Marketing Execution

Sand Dune
Mackenzie Quinn Founder and Consultant

Available as On-Demand Workshop

Optimize In-App Engagement and Onboarding

contact for pricing

Boost user retention by optimizing push notifications, onboarding flows, and personalized in-app messaging, creating a seamless experience that drives long-term engagement.

Audit current onboarding flows and suggest optimizations for user retention.

Design first-session triggers and messaging that reduce drop-off.

Scalable Marketing Execution

Sand Dune
Mackenzie Quinn Founder and Consultant

Available as On-Demand Workshop

Build Lifecycle Marketing That Drives Retention

contact for pricing

Develop CRM strategies for activation, engagement, and re-engagement. Map user journeys and automate flows to keep your users active and loyal over time.

Create lifecycle maps and engagement milestones tailored to app use cases.

Develop segmented push/email strategies to increase long-term value.

Scalable Marketing Execution

Sand Dune
Mackenzie Quinn Founder and Consultant

Available as On-Demand Workshop

Media Mix Optimization

contact for pricing

Maximize app installs and retargeting efforts with personalized campaigns across key channels. Focus on long-term ROI and measure success with retention and CLV metrics.

Identify winning creative and campaign strategies across paid media platforms.

Align paid media with in-app behavior and post-install conversion goals.

Strategic Leadership & Scaling

Sand Dune
Mackenzie Quinn Founder and Consultant

Available as On-Demand Workshop

Establish Clear Performance Metrics for Sustainable Growth

contact for pricing

Create data-driven dashboards to track app performance, turning insights into actionable growth goals. Stay on track with clear KPIs and long-term business objectives.

Develop cross-functional KPI frameworks to evaluate acquisition and retention.

Build reporting structures that support monthly/quarterly goal tracking.

Strategic Leadership & Scaling

Sand Dune

Frequently Asked Questions

  • We partner with apps across industries, from early-stage launches to established products looking to scale.

  • We connect both sides of the journey, using strategies like App Store Optimization, paid acquisition, CRM journeys, and lifecycle campaigns to ensure downloads turn into loyal users.

  • ASO is one of the most powerful drivers of organic acquisition. We optimize your app store presence to increase visibility, installs, and long-term engagement.

  • Yes. All of our workshops are available as stand-alone or on-demand sessions, so you can upskill your team even if you’re not engaged in full consulting.

  • We use metrics like Customer Lifetime Value (CLV), Return on Ad Spend (ROAS), retention rates, engagement benchmarks,  install, cost per install (CPI), and conversion rates customized to channel acquisition and retention health to ensure every strategy drives measurable outcomes.

Let’s Build Smarter Growth Together

Let’s align strategy with the full customer journey and build a plan that delivers measurable results.

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