Who We Are
A team of growth strategists dedicated to turning first impressions into long-term connections through data-driven insights and proven playbooks.
Our Approach
We scale with organic + paid on a durable stack: clean in-product events, APIs for enrichment, privacy-safe aggregate attribution, and MMP orchestration—your north-star source of truth for growth.
Drive Adoption
Reach the right people across paid social, search, partnerships, and owned channels. Launch structured creative tests and measure installs, sign-ups, and first actions with consistent event tracking.
Increase Notification Opt-Ins
Design preference-based prompts and value-led messaging. Test timing and placement (onboarding, post-purchase, returning sessions) and retarget non-adopters to lift consent rates.
Grow Active Customers
Re-engage dormant users through coordinated journeys (push, email, on-site/in-app) and targeted offers for high-intent segments. Optimize content and incentives by cohort and customer value.
How we keep it scalable
One event language: a unified event taxonomy across app and web, this should be an extension of your existing portfolio as an evergreen platform and channel.
Light integrations, strong signals: connect platforms via APIs to enrich events without over-engineering.
Privacy-safe performance: use aggregated results for budget and pacing; keep individual-level analysis only where appropriate.
Single source of truth: all channels roll into your warehouse so decisions stay consistent across teams, powered by API and MMP integrations.
Meet Mackenzie
A passionate expert dedicated to driving mobile app success
Owner/Founder
I’m Mackenzie Quinn, an App Growth & Retention Strategist who helps app teams turn strategy into systems.
Over the years, I’ve helped fast-scaling mobile apps connect acquisition to retention — designing measurement systems, optimizing in-app experiences, and building marketing frameworks that deliver sustainable growth.
Growth doesn’t happen by accident — it happens through clarity, alignment, and honest conversation. With a background leading lifecycle marketing, performance strategy, and measurement infrastructure across industries like B2B, fintech, sports, and consumer apps, I bring both strategic insight and hands-on expertise to every engagement.
My role isn’t just to drive results — it’s to build frameworks your team can scale independently, or in partnership with me as your long-term growth strategist. Together with a team of specialists supporting the lift and scale, we free your team to focus on additional high-impact outcomes that move your business forward — with your app meticulously crafted, measured, and built to last.
How I Work: Firm but Fair, Always Kind
I lead with transparency, protect your investment, and keep us focused on what truly moves the needle.
My Values
Clarity over comfort. I’ll always tell you what’s working, what isn’t, and why — respectfully and directly. Clear data and communication protect both of us.
Partnership over performance. I’m not just here to execute; I build systems that help your team grow smarter, faster, and more independently.
Kindness with accountability. Feedback and honesty can coexist with empathy. My goal is never blame — it’s progress.
Sustainable results. Quick wins are great, but I care more about repeatable growth rooted in structure, not luck.
My Boundaries (Why They Matter)
To deliver meaningful outcomes, I work best when:
Strategy is aligned before execution begins.
Key data sources (MMPs, SDKs, analytics) are accessible for accurate measurement.
Communication flows both ways — feedback is welcome, but decisions move forward once made.
My recommendations are treated as strategic direction, not optional brainstorming.
My Promise
You’ll always know where things stand — the wins, the roadblocks, and the next steps.
I’ll lead with data, transparency, and a collaborative spirit, even when the conversations are tough. Because sustainable app growth requires both strategy and stewardship.
Our Mission
At Quinn Strategic Consulting, our mission is to guide apps from acquisition to retention, transforming every first impression into lasting relationships. We combine AI-driven insights with personalized engagement, powered by advanced infrastructure and analytics frameworks that help apps scale quickly and strategically. By aligning strategy with the full customer journey, we help businesses grow smarter, scale faster, and build loyalty that drives lasting growth.